New Report Shows Online Research Shaping How Most Agent Relationships Begin
The way buyers and sellers choose a real estate agent has shifted meaningfully over the past several years, and it’s reshaping what it takes to win business, according to a new report. Zillow’s 2025 Consumer Housing Trends Report for Agents, released Dec....
2025’s Biggest Stories in Real Estate: Part Two
Editor’s note: this story is part two of a two-part series—read part one here. 2025 was another whirlwind year for real estate, with industry professionals facing ups, downs and everything in between. The industry saw a lot of major developments, and it can be hard to...
AI Won’t Take Your Job: Here Are 3 Ways to Use It
Everywhere you look, people are asking: Will AI replace agents? It’s a topic that’s sparked a lot of curiosity—and, let’s be honest, a fair bit of anxiety. At this year’s Zillow Unlock, I had the privilege of tackling this question head on with a session I led called...
Zillow and MRED Dispute Could Impact IDX Feeds Come January
Portal giant Zillow largely receives listings from MLSs via internet data exchange (IDX) feeds, but at least in one major metro, that feed may soon see some disruptions. This year, Zillow has been in dispute with the Midwest Real Estate Data (MRED) MLS, covering...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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