Will AI Replace or Diminish Real Estate CRMs?
It must be difficult for consumers to reconcile what they hear when agents proclaim “I stay in touch” with the reality that, if a “Do Not Contact” registry existed for homeowners, many would sign up without hesitation. CRMs have undeniably been...
Weeks of Steady Mortgage Rates Boosting Buyer Confidence
On the heels of a dismal January existing home sales report, mortgage rates holding steady around 6% for weeks brings brighter news in the form of increased confidence for some home shoppers who’ve been sitting on the sidelines, experts say, although affordability...
MBA: Affordability Challenges Driving Rise in Government-Backed Loan Activity
Applications for home loans remained essentially flat this week, declining slightly along with the refinance share of total mortgage activity, while experts note an uptick in government-backed loan applications is an indicator of ongoing affordability challenges....
Report: Rate Decline in January Opened Refinance Opportunity for Nearly 5 Million Homeowners
Early January declines in mortgage rates unlocked refinance opportunities for nearly five million borrowers and helped push affordability to a four-year high, according to the February Mortgage Monitor released Feb. 9 by ICE Mortgage Technology, a provider of an...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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