Weeks of Steady Mortgage Rates Boosting Buyer Confidence
On the heels of a dismal January existing home sales report, mortgage rates holding steady around 6% for weeks brings brighter news in the form of increased confidence for some home shoppers who’ve been sitting on the sidelines, experts say, although affordability...
MBA: Affordability Challenges Driving Rise in Government-Backed Loan Activity
Applications for home loans remained essentially flat this week, declining slightly along with the refinance share of total mortgage activity, while experts note an uptick in government-backed loan applications is an indicator of ongoing affordability challenges....
Report: Rate Decline in January Opened Refinance Opportunity for Nearly 5 Million Homeowners
Early January declines in mortgage rates unlocked refinance opportunities for nearly five million borrowers and helped push affordability to a four-year high, according to the February Mortgage Monitor released Feb. 9 by ICE Mortgage Technology, a provider of an...
The McMansion Era Is Over: How American Homes Have Changed in 20 Years
When Zillow® launched 20 years ago this week, the ultimate American home was big, beige and built to impress. In 2026, for-sale listings show that buyers want something very different: Homes that feel personal, flexible and designed for real life. “Two decades of...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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