12 Ways AI Can Fall Short for Real Estate Professionals
Sailors awaiting rain aim straight, said Captain Craig. Does that sentence make any sense to you? Me neither. It resulted when AI was provided with text and tasked to create something readable, but was misinterpreted by the app to mean that each word had to include...
3 Signs Your Phone Outreach is Hurting Your Brand, and How to Fix it
Phone outreach is still one of the fastest ways for agents to connect with motivated prospects. But in today’s carrier-regulated environment, how you call matters just as much as who you call. Research shows that over 95 percent of calls labeled as spam are never...
How to Host a Successful Open House In Winter
January 2026 saw an enormous winter snowstorm sweep across the United States, one that surely left a few canceled open houses in its wake. While all of the snow likely hasn’t melted away just yet, you can’t delay your business for a whole season. If you handle it...
From Double Taps to DMs: Turning Social Engagement Into Leads
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media often feels like it’s all about the followers. The platforms make you feel...
RISMedia Announces 2026 Real Estate Newsmakers & Hall of Fame Inductees
RISMedia, the leading information and news provider for the residential real estate industry, has announced its 2026 class of more than 300 Real Estate Newsmakers. Hailing from across the U.S., RISMedia’s ninth annual Newsmaker honorees represent those who made...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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