BREAKING: NAR Settles Buyer Lawsuits for $52.25 Million
The National Association of Realtors® (NAR) is settling buyer lawsuits for $52.25 million, opting into a copycat lawsuit in Illinois in what is being described as a “broader” release for all NAR members, brokerages and MLSs. The settlement is meant to resolve claims...
New Data Reveals Buyer Markets, Seller Markets and All the Ones In-Between
Market conditions have been a bit of a wild ride over recent years, with affordability and inventory challenges, coupled with other economic headwinds, keeping buyers and sellers on edge. Rate lock-in has many sellers awaiting better conditions to make their move,...
What to Double Check in an AI-Generated Listing Description
The average real estate professional has embraced using AI technology in their business, with the National Association of Realtors® explicitly endorsing its use for “repetitive tasks.” One of the most repetitive tasks you can probably imagine is creating listings....
Exclusive Research: Brokers Say Markets Are Normalizing Despite Affordability Woes
For the past nine years in a row, the lament among residential real estate brokers was unanimous: There’s not enough inventory. Now, the larger problem is that many cannot afford the inventory. While concerns over housing affordability are on the rise, brokers...
The Future of Listings Depends on Access, Not Exclusivity
There is a lot of noise in the real estate industry right now. Clear Cooperation. Private listings. Lawsuits. And now a growing push toward exclusive “Coming Soon” and preview platforms. Let me be clear about where HomeSmart stands. Until shown otherwise, we believe...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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