The 4 Emotions of the Home-buying Process
More often than not, a buyer’s decision to purchase a new home is based on emotion, not logic. While they may have a checklist that includes the number of bedrooms and bathrooms, square-footage of the backyard or their potential commute, it all comes down to how they...
The Power of Referrals
One of the goals of any real estate professional is to build a steady stream of reliable leads. However, when many agents start out in the industry, they rely on traditional methods to market their business and generate leads. Unfortunately, even as they gain...
The ‘Starbucks Principle’ for Real Estate and Why You Should Use It
A few weeks ago, I met with clients to discuss their real estate needs and desires. “We really want a home in an area that will have long-term appeal,” the couple said. “That’s important to us.” I nodded. “Let’s go get a Starbucks,” I responded. “What?” They asked,...
High-Level Service for Seniors
When homebuyers are looking for a real estate professional to work with, their options are seemingly endless. The real estate industry is a competitive one, and it often takes more than just drive to edge out the competition and secure the trust of prospects. One...
Never Lose a Listing Again
If you’ve ever lost a listing you thought you “had in the bag,” then you have most likely encountered the secret process that winning agents consistently use to earn listings. Now you can learn that same process. Pat Hiban, best-selling author and former No. 1...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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