Brokers Focus on Photos to Sell Homes
(MCT)—Good pictures are crucial in marketing a home for sale. Just ask Clarissa and Mark Padilla, who were able to get a contract on their Sherman Oaks, Calif., condo unit in less than two weeks — and at a price they wanted. Clarissa Padilla attributes the quick sale...Are You Relevant? How Brokers Can Keep Consumers
As real estate continues to recover, there is one essential question we must ask ourselves: How much does the consumer really need us? With the increasing popularity of web-based listing portals and virtual brokerage models, along with widespread access to...RREIN Broker Spotlight: Empowered by the People
Does your company employ a “people-first” philosophy? Your business might reap many benefits if it did. In the following interview, read how Rei Mesa, president and CEO of Prudential Florida Realty and Florida Real Estate Services, keeps his company successful by...Taking Back Your Market: Recovery Strategies for Brokers
As the real estate market and general economy continue to make gradual progress toward recovery, proactive brokers and real estate professionals are striking while the iron’s hot, employing market-specific strategies to gain marketshare and increase business. Top...Three Secrets Third-Party Aggregators Don’t Want Brokers to Know
There’s a battle raging between brokerages and third-party aggregators that compile real estate listings online and collect sales leads in order to sell them to agents and brokers. Several large brokerages are so unhappy with aggregators that they’ve turned off...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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