Monday Morning Mobile: The Money’s in Mobile
I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, many still have a desktop computer which we use for work, to...Why You Should Be Paying Attention to Global
Do you think there aren’t global buyers in your area? I’ll bet there are. You likely don’t have to look hard—just with a different perspective. Here are a few things to think about before you make the assumption that global buyers don’t exist, or that you shouldn’t...Educating Buyers and Fostering Good Will
Today’s market brings a plethora of new challenges to both the real estate business professional and the buyer. “The mortgage process has changed and many buyers are not prepared for the process of obtaining a mortgage loan. Buyers also face competition with cash...So Here Is What I Learned at This Year’s REALTORS Conference & Expo
This past week I was fortunate enough to attend this year’s REALTORS® Conference & Expo in Orlando. In fact, not only did I attend but was also lucky enough to speak to communications directors from around the country on one day; and present to the general...The Mobile Consumer Mentality
What do homebuyers and retail consumers have in common? They probably have quite a bit in common, however, if they have similar mobile searching behavior, that’s good news for the real estate industry! Recent Google research projects found that 80 percent of searches...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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