Know Your Brand and Protect It
(MCT)—You are a brand. Just like Coke or Nike or Starbucks. People think of you in a certain way. It’s how you look and what you wear. It’s how you act and what you say. It’s what you’ve done. You’ve heard “Your reputation precedes you.” That’s true even if you don’t...Your Best Marketing Tool Is Still the Most Basic One
New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential...Women in Business: 3 Ways to Set Yourself Apart from the Competition
A record number of women are Fortune 500 CEOs. Women are launching businesses at 1.5 times the national average. There are now 8.2 million American women running their own companies. “The numbers are notable,” says executive and business coach Debora McLaughlin,...How to Handle an Angry Client
(MCT)—Something has gone wrong with one of your clients. One of your employees has made a mistake or maybe you were the one who messed up. Either way, you have a hopping-mad person on your hands and a sinking feeling in your stomach. How do you deal? How do you...Your Place: Anchor Subfloor to Avoid Problems
(MCT)—Q: I live in a condo and recently had my carpet pulled up, plywood put down, and then tile on top in my master bath dressing room. After six months, the grout in the upper area began to crumble and came out. The tile man came back and re-grouted the area. He...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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