Shaping the Future of Real Estate
The following interview between Real Estate magazine Managing Editor Paige Tepping and John Gall, President of Nextage Property Solutions, focuses on company growth and the future of real estate. Read on to learn how Gall pushed past the traditional real estate model....Technology Can Help Build Connections
For decades, being able to get clients to instantly like and trust you was a must-have attribute for a real estate agent. This, in turn, required you to be personable, available and knowledgeable. However, the introduction of technology into the real estate industry...Face the Facts: Preaching the Truth Crucial to Educating Consumers and Restoring Consumer Confidence
“Educating consumers and working to restore consumer confidence is about preaching the truth,” says Mark Stark, CEO/owner of Prudential Americana Group, REALTORS® in Las Vegas, Nev. As we continue to make our way through this once-in-a-lifetime market that is...Successful Short Sales: Giving the Lender What They Want
As I mentioned in my first two columns on the subject of short sales (see the January and February issues of Real Estate magazine), short sales are enjoying a much-needed resurgence as lenders become more motivated to move short sale transactions through the pipeline...How to Read Your Prospect Like a Book
Top salespeople and the most successful managers recognize the importance of nonverbal communication in the selling process and have learned to “listen with their eyes.” They understand that one of the easiest and most effective ways to close sales is to...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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