Keeping it R.E.A.L.: the Psychology of Successful Agent Onboarding
Bringing on new agents is tricky. They don’t know your systems or culture yet. They want to prove themselves while possibly harboring insecurities about whether they really belong. Meanwhile, you’re juggling multiple listings, managing existing team...
Unlocking AI’s Real Value: How Transaction Software Should be Helping You (but Probably Isn’t)
Let’s be real: everyone’s talking about AI right now—and with good reason. About 87% of agents say they’re using it in some form. But here’s the catch…most of the tools out there are barely scratching the surface. What you’re getting is automation with a fresh coat of...
Why ‘Improve-to-Sell’ Programs Are the Future of Real Estate
In today’s dynamic real estate landscape, the demand for move-in-ready homes has surged, reflecting a significant shift in buyer preferences. Recent studies from Bright MLS and others indicate that a vast majority of potential buyers, about 77%, are unwilling to...
3 Useful Closing Gifts Your Clients Will Actually Use
Your client just closed on a house, so there’s plenty to celebrate. This also means the end of your business relationship—well, at least for now—so a closing gift is a great way to show them your appreciation. Not all closing gifts need to be over-the-top, but if you...
Stay Focused: Blocking Out the Noise in Real Estate
In our industry, there is no shortage of advice and opinions out there. New tools, social media trends, webinars and promises of fast results appear weekly. Lately, the conversations have gotten even louder, with industry lawsuits, changes to commission practices and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
Read more.
Provided by
