eXp Launches Premarket Partnership With Three Portals
The mad dash for premarket power is showing no signs of slowing, as mega-brokerage eXp announced that it is striking a listing partnership with Realtor.com®, Homes.com and ComeHome.com (HouseCanary’s portal in Google Search), just 24 hours after Zillow launched a...
Your Social Media Profile Is the First Place Clients Look—Make Sure It’s Working for You
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. When potential clients hear your name, the first thing they often do is look you up online....
Maximizing MLS Strategic Partnerships
For much of my career in real estate, I’ve been told—sometimes directly, sometimes subtly—that there are limits to what an MLS can be. Limits to how flexible it can be. Limits to how innovative it should be. Limits to how deeply it can integrate into a broker’s or...
The Silent Shift: How Baby Boomers Are Quietly Reshaping the Real Estate Relocation Market
Baby Boomers, roughly 20% of the U.S. population, control about 41% of America’s real estate assets and a major share of housing inventory, creating a generational supply squeeze that has lasted for years. This huge pool of long-held homes has stayed off the market as...
Condo or House? Helping Clients Decide Which Makes More Sense
With home prices still elevated in much of the country, condos have become more realistic for buyers determined to exit the rental train. For most agents, the ability to educate such clients about how they can start building equity immediately by going the condo route...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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