by Susanne Dwyer | Nov 29, 2014 | Best Practices, Broker, National, News |
In 2000, when Matt Widdows founded the HomeSmart brand in Phoenix, Ariz., it wasn’t for any other reason than to make his own life easier as a real estate agent. Widdows had worked for other real estate companies in the Metropolitan Phoenix market and always felt like...
by Susanne Dwyer | Nov 25, 2014 | Best Practices, News |
In today’s real estate world, we all receive a LOT of marketing in the form of blast emails, postcards, and other types of mailers. Most of us probably hit the Delete key or toss those mailers in the trash without even looking at them. I used to do that too … until my...
by Susanne Dwyer | Nov 25, 2014 | Best Practices, Coaching, News |
Although we aim to do our best on the job every single day, mistakes are sometimes made. Despite our best attempt to minimize those occurrences, we are human, and the real estate industry is regrettably not immune to the minor mess-up. Large real estate companies need...
by Susanne Dwyer | Nov 24, 2014 | Best Practices, Broker, News |
Like many of you, we had the pleasure of attending the National Association of REALTORS® annual conference in New Orleans. On the trade show floor, we got to see the latest ideas and technologies that will drive the future of real estate – and ate a few too many...
by Susanne Dwyer | Nov 20, 2014 | Best Practices, Marketing |
So you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new home on the Internet, or at some point...
by Susanne Dwyer | Nov 20, 2014 | Best Practices, Buying/Selling, News |
Recently we covered the concept of Youtility, the art of winning over consumers by helping (not selling) them with inherently useful and relevant information that they actually want. We defined the three driving forces behind Youtility as self-serve...