Stay Engaged: Always Get the Next Appointment
Your Hairdresser Does—So Can You Having a difficult time converting new leads into clients? Agents tell me all the time they can’t keep a new buyer engaged and lose the opportunity. You show them a house, and then what? They start emailing you, and it’s...
Social Skills: Giving the People What They Want, When and Where They Want It
Remember “The Wall”? For a long time, Facebook had its own merit, as did Instagram, Twitter and others. Now, LinkedIn adopted emojis, YouTube allows creators to share Stories…and every feature and function is seemingly universal. So, what’s the best...
Digital Marketing to Differentiate Your Team to Win More Business
In a competitive sales environment, it is not enough to have good marketing and homebuyer presentations. You and your team members must radically differentiate yourselves in order to compete at a higher level, add value and win! Having a high-value, impressive...
Let’s Disrupt Listing Agents
The subject of real estate disruption has been a staple of most, if not all, industry education and “brainstorming” gatherings for years. Occasionally, someone will stray from the thought of us needing to prepare for the looming threat of externally-driven...
How to Avoid Reducing Your Commission
In today’s economy, everyone is trying to pinch pennies. In real estate, one way sellers attempt to do this is by asking their agents to lower their commission rates. While many agents flat out refuse to do so, others have become more flexible or are unsure of...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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