Digital Marketing to Differentiate Your Team to Win More Business
In a competitive sales environment, it is not enough to have good marketing and homebuyer presentations. You and your team members must radically differentiate yourselves in order to compete at a higher level, add value and win! Having a high-value, impressive...
Let’s Disrupt Listing Agents
The subject of real estate disruption has been a staple of most, if not all, industry education and “brainstorming” gatherings for years. Occasionally, someone will stray from the thought of us needing to prepare for the looming threat of externally-driven...
How to Avoid Reducing Your Commission
In today’s economy, everyone is trying to pinch pennies. In real estate, one way sellers attempt to do this is by asking their agents to lower their commission rates. While many agents flat out refuse to do so, others have become more flexible or are unsure of...
Women in Real Estate: Yale Report Underscores Wide Gender Gap in Home-Buying Trends
The real estate playing field isn’t level for women and men, a new study shows. A recent report by Kelly Shue and Paul Goldsmith-Pinkham of the Yale School of Management, “The Gender Gap in Housing Return,” with data from CoreLogic, analyzed over 50...
2020 Real Estate Newsmakers: The Luminaries and the Trendsetters
Accomplishments in business. Charitable contributions. Daring leadership. Out-of-the-box thinking. Over the course of the past year, RISMedia’s 2020 Real Estate Newsmakers contributed to the housing industry in numerous ways, bettering their communities,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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