When the Big Guns Come to Town: How Independent Firms Are Confronting Consolidation
From razor-thin margins to part-time agents, there is good reason for the consolidation currently underway in residential real estate. The question is, will the players left standing be the right ones? As private-equity and Wall Street money extend their tendrils...
Stop the Staging: Why the ‘Anti-Aesthetic’ Movement Is Redefining Real Estate Marketing
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. For years, real estate social media has been dominated by a single aesthetic: flawless....
How to Build a ‘B-Roll Bank’ for Effortless Content
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s digital landscape, video isn’t just a trend—its the reigning king of real estate...
Zillow Preview Transforms Pre-Marketing From Guesswork to Data-Driven Strategy
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and...
SEO vs. Hashtags: How to Optimize Your Content for Peak Search Results
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media platforms are ever-evolving marketing grounds. While more and more business is...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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