by Susanne Dwyer | Apr 21, 2013 | Best Practices, Coaching, Marketing |
In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a friend. Today, Peggy would be reading online reviews...
by Susanne Dwyer | Apr 21, 2013 | Best Practices, Content Generation, Lead Gen, Marketing, News, Social Media, Technology |
Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money can feel like an immense undertaking. With this in mind, I sat down with...
by Susanne Dwyer | Apr 18, 2013 | Best Practices, Marketing, News |
In preparation for Open House weekend, realtor.com® and Top Producer® have jointly collaborated on two elements of a successful open house: Attendance and follow-up. To start things off, realtor.com® will help you learn how to post their open houses on the...
by Susanne Dwyer | Apr 18, 2013 | Best Practices, Marketing, News, Social Media, Technology |
Editor’s Note: This is the third of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder...
by Susanne Dwyer | Apr 18, 2013 | Best Practices, Marketing, News |
Here’s an interesting question for brokers, managers and sales professionals: Of all current prospective homebuyers in your market, what percentage would like to at least consider the purchase of a brand new home? Certainly this number will vary from market to market,...
by Susanne Dwyer | Apr 18, 2013 | Best Practices, Coaching, Marketing, Technology |
Why is social marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense. When you connect with a current or past...