4 Tips for Working With Wealthy Clients
Getting your clients to complete a successful transaction is as much about managing their personalities as it is about finding the right property. For those looking to find a buyer for a higher-end property, it’s important to note that affluent clients have a...
What Matters Most to Affluent Buyers
When selling a high-end property, it’s often about how you frame the positive features that hook an affluent buyer. Though many potential buyers will focus on the price tag, it’s the responsibility of the real estate professional involved in the...
3 Roadblocks to Look for in a Complex Sale
When working in high-end real estate, you will often find that a sale may involve multiple people throughout the process. It’s also entirely possible that you may never work directly with the buyer or seller at all. In these multi-level sales, there are several...
What Luxury Buyers Expect From You
It’s no surprise that luxury buyers have high expectations. Rising to the occasion and over-delivering in your interactions with luxury buyers is key to retaining their business and earning referrals to other potential clients—not to mention it’s crucial...
IPOs: Could Overnight Millionaires Impact Local Luxury Markets?
There’s a flock of initial public offerings (IPOs) on the horizon, and that could be big news for real estate. Mostly concentrated in the San Francisco Bay Area, tech giants such as Pinterest, Uber, Lyft and Airbnb are looking to go or have recently gone...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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