Op-Ed: The Most Valuable Asset in Real Estate Isn’t Artificial
Artificial intelligence has quickly become one of the most talked-about topics in real estate. Nearly every conversation about the future of our industry includes automation, predictive analytics and digital transformation. As someone who spends every day focused on...
Op-Ed: StreetEasy’s Defiance of the RLS Opt-Out Punishes the Hardworking Agents Behind the Deal and the Sellers They Represent
REBNY (Real Estate Board of New York) built the RLS (Residential Listing Service) opt-out for a reason. Some sellers have a legitimate need for privacy: a high-profile divorce, an estate sale, a public figure who cannot have their address splashed across a consumer...
Op-Ed: Why We Embraced the Beast
There are a lot of people in our industry who love to hate Zillow. I get it. I was in that camp too. Our agents work incredibly hard to get listings and represent their clients. Then Zillow takes those listings, puts them in front of the public, generates clients from...
Op-Ed: Every Brokerage Is Now a Publisher, So It Needs to Think Like a Newsroom
Before I entered the world of real estate PR, I spent many years as a news writer and producer at a top station in Philadelphia. I learned how to work under intense pressure while meeting deadlines. I learned the value of fact-checking because it’s better to be right...
Op-Ed: The Other Side of the Listing Debate
The real estate industry is spending a huge amount of time arguing about who should see a listing and when. It’s an important debate. Sellers deserve transparency and every reasonable opportunity to maximize their home’s value. But we’ve spent very...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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